Dokter Worst

BRANDING AND PACKAGING

Dokter Worst is known for his legendary hot dogs, served straight from the grill daily from his urban kitchen in Breda’s city center, alongside a variety of BBQ favorites. To elevate his dishes, the doctor began crafting his own hot sauces, leading to the creation of the acclaimed Nondedju hot sauce line.

We partnered with Dokter Worst to develop a comprehensive brand identity, which included a logo system, illustrations and patterns, packaging design, point-of-sale materials and merchandise design.

Photography by Francois de Jonge.