Kairos is an event agency that operates in various genres of the entertainment business. Don’t ask us how, but they manage to organise techno and house events next to rock ‘n roll festivals and singer-songwriter shows. To top it all off, Kairos is also the driving force between a big local happening in which they transform the city of Breda to a magical Winter Wonderland.
When we were asked to work on a new visual identity for Kairos, we knew there was a challenge. We just couldn’t rely on one style or look. This wouldn’t do justice to the broad business approach of the agency. Instead, we decided to go for a solution that would allow us to use as many different styles as needed, representing the diverse character of Kairos. This resulted in a playful and recognisable wordmark where each letter is laid out in a different style of lettering.