Kalayo Barbecue

We were approached by Seattle-based barbecue startup Kalayo to design the visual identity for their new brand. The project’s goal was to create a versatile brand kit featuring a variety of logos and artwork options for different applications.

Rather than working around a single logo for all situations, we developed a collection of artworks that together tell the story of Kalayo. The final brand kit includes multiple word mark options, icons, patterns, and an original Kalayo mascot, all united by a cohesive color palette.